Well, what do you think? Can corporations step up, put their best feet forward and do the eco dance with style? Or are such efforts always doomed to soft-soled creepiness?

Etnies is having a go and it's hard to fault that. Sending their crew down to Costa Rica to plant trees (one for every shoe sold) was possibly inspired, possibly a bit of a corporate stumble.

But laying down plywood sheets and skateboarding through the forest – that kicks ass.

etnies Pura Vida, Part 1 from etnies europe on Vimeo.