Surfing accessory brand Da Kine has announced a new partnership with Project Blue, a new national initiative established to raise more than $1 million in support of ocean and beach protection.

As the exclusive pack for the program, Da Kine will feature its premier backpacks in designs for men and women. Both packs will be embroidered with Project Blue logos and $2 of each sale will be donated to the Surfrider Foundation. Set to launch in-stores in June 2007, the Da Kine premier packs will be distributed through current Da Kine retailers as well as special Project Blue outlets and events.

“Project Blue is a great opportunity for Dakine to support Surfrider and an opportunity to work with our friends in the industry,” said Da Kine’s Mike Madlener. “We love stuff like this, and we said yes right away.”

The men's Interval backpack is a favorite in Da Kine’s surf pack collection, featuring a removable seam-sealed wetsuit bag, insulated cooler pocket, padded laptop sleeve as well as organizational pockets and cord port. The girls Channel pack features a contoured shoulder strap designed specifically for a girl’s frame, padded laptop sleeve, insulated cooler pocket and organization pockets. To further promote the sale of Project Blue merchandise, Da Kine will tag its upcoming advertisements with Project Blue logos and create links on its website,

The oceans, waves and beaches we love are being abused and need help. Through Project Blue, brands create unique products that help generate funding for Surfrider Foundation-based initiatives. The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and preservation of our world’s oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers, the Surfrider Foundation now maintains over 50,000 members and 60 chapters across the United States and Puerto Rico, with international affiliates in Australia, Europe, Japan and Brazil.