Award winning British filmmaker Chris McClean has come up with something very rare in the film world, let alone the surf film world. An original idea.
Monday 2nd September will see Chris breaking new ground once again with his latest film Urchin Howl which premieres exclusively through Instagram – a first for a surf film.
Urchin Howl will roll out through the platform over seven days with a new 15 second episode presented daily at 1200 GMT.
Showcasing North Sea barrels, grinding Irish point breaks, hollow Central American beachies and gnarly Scottish Slabs, it features the talents of some of the most exciting names in European surfing: Kepa Acero, Fergal Smith, Freddie Meadows, Gabe Davies, Nico Von Rupp and Reubyn Ash.
Check the trailer right here.
We checked in with Chris to find out a little more:
How did this idea emerge?
I was working on a couple of ideas for a teaser and spotted that Instagram had upgraded to allow video imports. The teaser looked good condensed down into 15 secs, so it kinda grew from there. I showed my friend the photographer Lewis Arnold who’s a total technophobe, and even he liked it. When the musician CJ Mirra sent his quirky track over, it sounded great and from there the whole thing grew legs.
Is this just an experiment/gimmick/laugh or does it suggest some frustration with the current surf film landscape?
It’s just an experiment. The film landscape is changing rapidly. Attention spans are dropping off the radar, but Instagram is a pretty awkward platform for a surf film. It’ll be the first and probably the last of it’s kind, I expect.
Any advantages/disadvantages you found with the format?
Fifteen seconds is pretty limiting for an episode, so you need to be ruthless. It’s chopped up, so each episode needs to work on it’s own, but I wanted it to have a movie feeling throughout, so hopefully each one works alone and as a sequence. Advantages: it can be turned around pretty quickly; you don’t need hard drive full of banger clips to make a real nice movie.
It’s odd, quirky and makes me smile when I watch it… hopefully it does you to.
No 17 second barrels, then?
It was tempting … couple of 4-5 second ones. A slow-motion Namibian barrelfest would be kinda cheating though, eh?
You can see Chris McClean’s new movie Urchin Howl on Instagram, starting Monday September 2nd.
For more information contact: firstname.lastname@example.org