Billabong Israel, acting out of concern for the environment, has joined forces with Zalul Environmental Association, Israel's leader in environmental protection of the seas and rivers.
A special catalogue under the slogan "in the end it will be clear" was designed by Billabong to advertise a selection of seasonal beach items from which the proceeds will go towards Zalul's activities of Mediterranean Sea protection. The Items include a folding bag beach mat, a beach blow-up pillow, or fashionable straw hat and a beer/cold drinks holder.
Zalul partnered with Billabong after seeing their genuine concern for the environment. Zalul are hoping the collaboration will help to raise the issue of sea protection amongst the public and in particular surfers and beachgoers whom are most effected by sea pollution. They are hoping it will encourage the public to act and make a difference.
With the help of Billabong, Zalul will continue to fight for a clean and clear Mediterranean Sea and to reinforce the importance of environmental protection with the greater public.