Master shaper Dick Brewer who will be honored at this year's Sacred Craft Surfboard Expo shape-off.

Del Mar, Ca., August 11, 2009 - - Surfers, surfboard manufacturers and surfboard lovers will descend on the Del Mar Fairgrounds October 10 & 11, for the 3rd annual Sacred Craft Consumer Surfboard Expo at Del Mar. In addition to hundreds of incredible surfboards on display and the Tribute to the Masters Shape-off honoring Dick Brewer; a panel of experts, including Steve Pezman, publisher of The Surfers Journal, surf historian/writer Sam George, and Surfing Heritage Foundation curator Barry Haun, will appraise vintage, collectable surfboards during the Sacred Craft Consumer Surfboard Expo. The 'antique road show' type of event will take place on Saturday Oct 10, from 10am to 1pm.

"If you have an old board, something older than say 1985, that you think may hold some value, above and beyond an average surfboard; if you possess a "collector" board, but you've never had it appraised, this will be an opportunity for you to get handle on the possible value," explained Expo director Scott Bass. "Randy Rarick did something very similar at his Hawaiian Island Vintage Surf Auction, and some really incredible boards came out of the woodwork. An 'antique road show' appraisal event makes a lot sense here on the mainland. We're urging the public to bring out their special boards for appraisal by our experts."

Highlights of this year's seminars are:

Swaylockian Lee Vanderhurst headlines with a series of insightful, entertaining and provocative seminars brought to you by Bubble Gum Surf Wax. Vanderhurst presents "The Idiot's Guide to Surfboard Design." A multi-media, hands-on guide to the basics of surfboard design from outline to rocker, flex to swallowtail--how to measure it and what it does. Now you'll know how your surfboard will ride before you catch the first wave. Lee Vanderhurst has spent 45 years surfing everything from mats to balsa guns and has shaped most of his own boards. He is a self-professed know-it-all and former moderator at The Groundswell Society's Glenn Hening, veteran surfer and Society co-founder, presents on the secrets behind the naturally efficient designs essentially un-changed for 35 million years. Also on tap Ned McMahon from Malama Composites discusses the renewable surfboard - We're Getting Closer!; Whitney Guild discusses the importance of volume and demonstrates his volume tank. Additional seminars are in the work s and will be posted at upon final confirmation.

Exhibits include an incredible Surfing Heritage Foundation surfboard timeline, an epoxy laminating demonstration; resin swirls demonstration; a fin box install demos; book signings from Bing Copeland, Terry Kraszewski and 'Gidget' Kathy Kohner Zuckerman ; renowned artist Wade Koniakowsky will paint a surfboard; Jon Wegener presents an alaia wooden surfboard how-to demonstration; The Swift Movement's Joe Bauguess will craft a magic Simster; Dave Daum presents his fabulous how-to shaping demo.

If you want to get wet before heading to the fairgrounds, Sacred Craft Expo and Transworld Surf & Transworld Business magazines have organzied a surfboard demo at 15th Street in Del Mar on Saturday, October 10, from 7AM - 10AM. Sacred Craft manufacturers will be on hand for the surfboard loving public to try and to buy - early, before the expo starts!

The Sacred Craft Expo is always a fun time for the whole family and the musical stage will feature acoustic soundings of Kevin White, Boo Stubbs, Ashley Lloyd, and FiveLive (musical tribute to the Yardbirds) other special musical guests to be determined. An incredible surfboard raffle takes place both days of the expo. A special "JUNIORS/UNDER 18 ONLY" chance drawing is being held both days in which we pick a winner from a special "Under 18 Only" raffle drum. In total, four brand new surfboards will be raffled off over the weekend. All paying attendees are given one free raffle ticket.

On top of all of that surfboard mania, will be accepting landfill bound surfboards for their latest art project with details to be announced. Bring an old landfill bound surfboard and receive an additional raffle ticket! All of this and, oh yeah, legend surfboard shaper Dick Brewer is honored in the Tribute to the Masters Shape-off!!

SACRED CRAFT will host thousands of surfers and the largest collection of shapers & surfboard hard-goods manufacturers ever assembled on October 10 & 11 2009. Plan on being there, the Chargers have a bye that week!


We at the SACRED CRAFT Consumer Surfboard Expo feel it is time to put the surfboard-and the modern-day kahunas who craft them-back at the forefront of surf culture. To place that influence, that importance, that responsibility, back in the hands of the artisans who shape our sacred crafts-and ultimately our future.