“It’s About Sea Life" are launching a benefit, presented by Surf Addict, on November 21st in San Francisco. The benefit will be used to promote sea life protection and will be complimented by a paddle-out on November 22nd.

The benefit will take place at the Aquarium of the Bay, on Friday 21st November from 6pm to midnight and the paddle-out the following morning at 8:30am at Crissy Field east beach/parking lot. All proceeds from the event will benefit environmental non-profit organisations Surfaid International, Save the Waves Coalition and Surfrider Foundation.

During the benefit, these organizations will show short videos about their ongoing efforts to bring together ocean minded people across the globe in the effort to protect sea life and the environment. Celebrity guests, musicians, artists, designers and pro-surfers are expected to attend. Local bands are expected to play at the benefit. Tickets will be distributed via (URL) and designated shops.

In the morning after the benefit, November 22nd, at 8:30am, local surfers, ocean conservationists, animal & life lovers, will perform a ceremonial paddle-out at Crissy Field. This will be an ocean ritual to offer prayers for all the creatures of the ocean and for protection of sea life in general. The paddle-out will be followed by an opportunity to speak to sea life protection and environmental non-profit organization representatives about their causes and quest to preserve the ocean and sea life.

Local sponsors include: Surf Addict, Golden Gateway Swim & Tennis Club, Treana Winery, Verve Energy Drinks, Aviso Surfboards, Nor Cal Surfshop, Aqua Surfshop, Wise Surfboards, Noriega Produce, Alex Martins Surfboard Repairs, Luba Muzichenko (Zephyr Real Estate), New Belgium Brewery, WDZFX Web Designs, GFH Boards, Squid Ink Photo, Columbus Cafe(San Francisco), Fish Restaurant(Sausalito), Total Performance Health, MC Printing Inc., Smart Water, Rip Curl, Aubrey Rhodes Paintings, Mollusk, Vans Off The Wall, Giant Reef Limo, Marie Weber Productions, & others.

The paddle-out event will be free and open to the public. For more information about the benefit, go to itsaboutsealife.org.