WiLDCOAST was among a group of environmental groups to successfully challenge and halt a proposed cruise ship terminal for Punta Abreojos, one of Mexico’s top right pointbreaks. The spot had previously been threatened by a yacht marina. For now the project plans are on hold. WiLDCOAST had been concerned that the cruise ship terminal plans did not disclose the exact proposed location of the project, nor specify the actual size of the project. Since Mexico’s presidentelect Felipe Calderon announced plans to increase coastal tourism development in Mexico, we are very concerned about the threats to the Baja peninsula from badly conceived tourism projects.


A summer filled with pro-clean water rallies, marches, and concerts brought the issue of pollution along the US-Mexico border right to elected officials and to millions of California residents through continual media stunts and appearances on television and radio. More than 250 people joined WiLDCOAST for a rally and paddle at the Imperial Beach pier to ask Congresswoman Susan Davis to support efforts to clean up border beaches. At a subsequent meeting with surfers and WiLDCOAST supporters, Rep. Davis agreed to work to clean up Imperial Beach and Coronado. At the rally, WiLDCOAST team members challenged politicians to drink a gallon of green water collected from the Tijuana River. Nobody accepted the offer to drink the water.


WiLDCOAST launched its weekly radio program out of Tijuana to talk (in Spanish) about coastal protection in the border region and other environmental issues in Baja California and the border region. This is the first ever Spanish language border show that deals directly with coastal and marine protection causes and is a major first step in involving the people of Mexico and Hispanic residents of Southern California into the surf protection movement.

Future shows will feature interviews with Mexican surfers and highlight threats to waves in Baja and along the US-Mexico border. On a recent show, reggae sensations Burnt livened up the weekly show that included segments on the Tijuana River, marine conservation initiatives in California and marine protection efforts in Mexico.


WiLDCOAST is collaborating with an HBO team that includes Executive Producer David Milch (also Executive Producer of HBO’s ‘Deadwood’) and writers Kem Nunn (Tijuana Straits, Dogs of Winter), former Surfer magazine editor Steve Hawk, and stunt coordinator Brock Little to film a new HBO series, ‘John from Cincinnati’ in Imperial Beach. The new show depicts the life of a multi-generational surfing family in Imperial Beach along the polluted beaches of the USMexico border. WiLDCOAST volunteer and professional surfer Kyle Knox acted as a surfing stunt double. Scenes in the show will be filmed at many of the border locations WiLDCOAST is working to clean up.


In the world of Mexican and Latino-USA popular culture, the Mexican wrestling stars of ‘Lucha Libre’ are revered for their dedication to social justice and supporting causes close to the heart of everyday people. So WiLDCOAST is stoked to work with global Lucha Libre superstar, El Hijo del Santo (Son of the Saint) who has declared a new mission to become El Santo del Mar (Saint of the Sea). El Hijo del Santo, the son of Mexican icon and legend, El Santo, will advocate for coastal and ocean protection for WiLDCOAST in Mexico and the United States for 2007. This will help to bring new popular support for efforts to keep our coast clean and pristine. Look for El Hijo del Santo at the your local surf spot soon.