Is the Champ about to give the gift of surfing to the masses? Keep an eye on this. Like all things KS, it could go huge:

[Scroll down for three KSWC videos]

December 2nd, 2010 — Culver City, CA — After five years of research and development, champion pro surfer Kelly Slater has launched the Kelly Slater Wave Company [KSWC] — a company devoted to making a world-class surfing experience accessible to the sport’s enthusiasts across the globe.

KSWC’s pioneering wave-generation and control technologies feature the world’s first natural, deep water, world-class wave. The wave is generated on the outside of a large circular pool, propagating onto an inner island where it breaks endlessly. The company aims to use this technology to create a new vision of entertainment that extends beyond just waves themselves — offering a unique lifestyle destination featuring beaches, restaurants, bars, pools, conference facilities, and retail. KSWC intends to permanently change how people and business professionals think and interact with the surfing lifestyle.

“Until now, there hasn’t been a man-made wave technology that even comes close to reproducing a natural feeling and world-class waves," Slater says. “From the start, we’ve been committed to creating an authentic surfing experience. It’s been a long and challenging development period, led by a formal scientific investigation, but we now understand how to generate and control the elements that produce ocean-type waves. Our technology can create a wave that suits anyone from beginner to pro level, and can be adjusted easily for everyone in between."

Since 2005, Slater and a team of engineers, scientists, and businessmen have worked to research the viability of an endless traveling wave. To accomplish this, KSWC founders built a state-of-the-art research laboratory in Los Angeles that houses a working model of the circular wave pool. Slater and his team will develop, market, license, and sell KSWC’s patentable wave-generation control technologies to promote accessibility to the sport.

“This project has unlimited potential to add to surfing," Slater says. “I'd like to see this be a sort of default wave for when the surf in the ocean isn't good, as well as a platform to help anyone advance from the level they're at quickly and easily in a safe environment. Our technology will allow everyone, no matter their age or skill

level, to have a rewarding surfing experience."

“The commercial opportunities for these applications are tremendous; allowing hospitality, theme park, residential, and other developers an opportunity to offer a world-class surfing experience on their property," says KSWC co-founder Jeff Bizzack. “We want these destinations to transport visitors from their day-to-day lives to a place where they can surf, re-charge, and participate in all types of activities. This lifestyle experience, together with our innovative wave technology, provides a perfect environment for guests to never want to leave a property."

Kelly Slater Wave Company is now ready to deliver the first-ever world-class natural man-made waves to interested parties. For sales information, please contact KSWC’s General Manager, Noah Grimmett, at 310-202-9283 or