More inconvenience for those who suckle on the teet of doubt.
'Nah, there's nothing wrong with the way we treat the planet.'
'Hey, he drives an SUV!'
'Whatever, nothing we can do about it.' etc. etc.
You'll see this hyped alot in the next few months, and no doubt by the time it happens there'll be some compelling reasons to call it bullshit. But look around and you may notice - we ARE affecting the Earth's ecosystems and we'd better figure something out fast because mind-bending denial is not helping one bit.
September 14th. Be there. Aloha.