Etnies Rainforest Frolics

Well, what do you think? Can corporations step up, put their best feet forward and do the eco dance with style? Or are such efforts always doomed to soft-soled creepiness?
Etnies is having a go and it’s hard to fault that. Sending their crew down to Costa Rica to plant trees (one for every shoe sold) was possibly inspired, possibly a bit of a corporate stumble.
But laying down plywood sheets and skateboarding through the forest – that kicks ass.

etnies Pura Vida, Part 1 from etnies europe on Vimeo.