On July 20th, French surfwear company Oxbow is officially celebrating the launch of the brand into the US. The public will have a chance to meet the legendary big wave surfer Laird Hamilton for an autograph signing session, from 2 to 4pm at the Oxbow store location in Santa Monica.
“Oxbow has sponsored me for almost 20 years: from my first experimentations with speed sailing in Europe and tow-in surfing in Maui in 1990 to the millennium wave in Teahupoo in 2001, and today, I am very proud to be associated with the launch of Oxbow in the US,” explains Laird Hamilton.
Customers of the store will not only be given the one-time opportunity to meet Laird Hamilton, they will also enjoy 25% off of all purchases made that day.
The Santa Monica location is the first Oxbow store to open in the United States. Located at 131 Broadway in Santa Monica, CA, near the Third Street Promenade, the store is within walking distance of the beach and at the center of shopping for residents and visitors, making it a prime location.