New Nixon watch promotes project BLUE

This summer Nixon will launch a special edition of its wave-wise Lodown watch in support of the project BLUE campaign.

As part of a nationwide effort from leading surf brands, the project aims to raise funds in support of ocean and beach protection.

The Lodown is the most surf-specific watch around and features tide charts for 200 beaches that are globally pre-programmed for the next 15 years.

This special edition Lodown comes in a blue colorway with a custom caseback dedicated to project BLUE.

Nixon has teamed up with fellow industry leaders Electric Visual, Billabong, DaKine and Reef to back the project BLUE campaign.

The complete line of project BLUE products will launch in stores this June and Nixon will hold the position as the exclusive watch partner for the project BLUE line.

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